2021 S/S COLLECTION
ETERNAL SUNSHINE
ÀÚ¿¬ÀÇ Á¶È·Î¿ò¿¡¼
ź»ýÇÑ 21 S/S CAMPAIGN.




Á¶À̱׶óÀ̽¼ÀÇ 2021 S/S ½ÃÁðÀº
»ç¶÷ÀÇ ¹ß±æÀÌ ¸Ö¾îÁ® º»·¡ÀÇ ¸ð½ÀÀ» µÇãÀº ¾Æ¸§´Ù¿î ÀÚ¿¬ÀÇ Ç³°æ°ú Á¶ÇüÀÇ ´ëºñ,
±×¸®°í ´ëÀÚ¿¬À» ³»¸éÈ ÇÏ¿© ½Åºñ½º·¯¿î ¾Æ¿ì¶ó¿Í ±íÀº ¿ï¸²À¸·Î
ÀڽŸ¸ÀÇ ÀÛǰ ¼¼°è¸¦ ÆîÄ£ ¹Ì±¹ Ȱ¡ ¡®Á¶Áö¾Æ ¿ÀŰÇÁ¡¯ÀÇ ¾ÆÄ«À̺꿡¼ ¿µ°¨À» ¹Þ¾Æ
ÀÚ¿¬°úÀÇ Á¶È·Î¿ò¿¡¼ ź»ýÇÑ ´º Ä÷º¼ÇÀ» Àü°³ÇÕ´Ï´Ù.
»ç¶÷ÀÇ ¹ß±æÀÌ ¸Ö¾îÁ® º»·¡ÀÇ ¸ð½ÀÀ» µÇãÀº ¾Æ¸§´Ù¿î ÀÚ¿¬ÀÇ Ç³°æ°ú Á¶ÇüÀÇ ´ëºñ,
±×¸®°í ´ëÀÚ¿¬À» ³»¸éÈ ÇÏ¿© ½Åºñ½º·¯¿î ¾Æ¿ì¶ó¿Í ±íÀº ¿ï¸²À¸·Î
ÀڽŸ¸ÀÇ ÀÛǰ ¼¼°è¸¦ ÆîÄ£ ¹Ì±¹ Ȱ¡ ¡®Á¶Áö¾Æ ¿ÀŰÇÁ¡¯ÀÇ ¾ÆÄ«À̺꿡¼ ¿µ°¨À» ¹Þ¾Æ
ÀÚ¿¬°úÀÇ Á¶È·Î¿ò¿¡¼ ź»ýÇÑ ´º Ä÷º¼ÇÀ» Àü°³ÇÕ´Ï´Ù.




In line with a post-COVID-19 era, 2021 S/S Joy Gryson
returns to nature to deliver a pure and hopeful message.
A return to a purified image of nature - cleansed of negativity,
just like nature¡¯s quiet and comfort after a raging storm.
Unfolding a new collection inspired by the American artist
Georgia O¡¯Keeffe and her archive of an artistic universe
- composed of the contrast between the beautiful scenery
and the shape of nature¡¯s reclamation from humanity,
and the deep echoes and mystical auras from the
internalization of Mother Nature.
By integrating Joy Gryson¡¯s motto of contemporary femininity
into the colors and silhouettes birthed from
the harmonization of nature, this collection showcases a classic
and contemporary item which all modern women need.
returns to nature to deliver a pure and hopeful message.
A return to a purified image of nature - cleansed of negativity,
just like nature¡¯s quiet and comfort after a raging storm.
Unfolding a new collection inspired by the American artist
Georgia O¡¯Keeffe and her archive of an artistic universe
- composed of the contrast between the beautiful scenery
and the shape of nature¡¯s reclamation from humanity,
and the deep echoes and mystical auras from the
internalization of Mother Nature.
By integrating Joy Gryson¡¯s motto of contemporary femininity
into the colors and silhouettes birthed from
the harmonization of nature, this collection showcases a classic
and contemporary item which all modern women need.

