EDITORIAL2021 S/S

2021 S/S

Eternal Sunshine

2021 S/S COLLECTION

ETERNAL SUNSHINE

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ź»ýÇÑ 21 S/S CAMPAIGN.

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  • In line with a post-COVID-19 era, 2021 S/S Joy Gryson
    returns to nature to deliver a pure and hopeful message.
    A return to a purified image of nature - cleansed of negativity,
    just like nature¡¯s quiet and comfort after a raging storm.
    Unfolding a new collection inspired by the American artist
    Georgia O¡¯Keeffe and her archive of an artistic universe
    - composed of the contrast between the beautiful scenery
    and the shape of nature¡¯s reclamation from humanity,
    and the deep echoes and mystical auras from the
    internalization of Mother Nature.
    By integrating Joy Gryson¡¯s motto of contemporary femininity
    into the colors and silhouettes birthed from
    the harmonization of nature, this collection showcases a classic
    and contemporary item which all modern women need.